Sterling Ruby Announces Ready-To-Wear Brand, S.R. STUDIO. LA. CA.

Sterling Ruby is gearing up to launch his first-ever clothing brand called S.R. STUDIO. LA. CA. It's not the American artist's first stint with fashion, but his foray into ready-to-wear signals a more commercially apt endeavor for Ruby. "I've always been interested in the behavioral power that comes with clothing. For years I have been privately exploring garments as a medium, as something that impacts the way one can think, feel, and move. I couldn't be more excited to finally put my clothing o...